CCPA §1798.121 — Right to Limit Use of Sensitive Personal Information
Enforced by: California AG
Current as of January 1, 2020
Plain Language Summary
CPRA added a right to limit use of sensitive personal information: SSNs, financial accounts, health data, precise geolocation, biometrics, sexual orientation.
A consumer shall have the right, at any time, to direct a business that collects sensitive personal information about the consumer to limit its use of the consumer's sensitive personal information to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services.